The Valeur Absolue brand is the brainchild of Bénédicte Foucart, and marries for the first time Haute Parfumerie and Well-Being. By launching Valeur Absolue, she gave life to a label which understands today’s multi-facetted women in all their dimensions with their aspirations and also their contradictions. Valeur Absolue wants to offer them the best of all worlds: the refinement of the most beautiful perfumes and a genuine feeling of well-being thanks to the addition of natural active ingrédients. For all these passionate, active, beautiful and generous women, Bénédicte Foucart launched the Plus que Parfum®. A unique and innovative concept which was received enthusiastically by users across the world, offering them a perfume which is like them: original and surprising, beautiful from inside out. With Valeur Absolue, perfume becomes more than just a pretty scent.